What if your conversion rate matched your clinical skill?

Download the free ebook that's transforming how orthodontic practices present treatment...without pressure or pushy sales tactics.

ARE YOU LOSING PATIENTS...

To Corporate Chains?

Luke Infinger is the CEO of HIP and a leading voice in orthodontic marketing. His mission: help practices grow faster by mastering influence without sacrificing values.

Dear Orthodontic Practice Owners,

You’re not just competing on outcomes—you’re competing on influence. And that’s the hard truth most orthodontists don’t hear enough.

Clinical excellence is essential—but it’s not enough. Even providers with subpar outcomes are winning more new patients, not because they’re better, but because they’re more skilled at guiding patients to a decision.

They're masters of presentation, clarity, timing, and trust—skills that don't require coercion or pressure, just strategic communication.

I know it’s frustrating to watch patients walk out your doors—still unsure, still hesitant—only to say “yes” elsewhere to treatment plans that don’t reflect the same level of care, training, or integrity you offer.

But here's the good news: influence isn’t manipulation. Done right, it’s service. It’s clarity. It’s leadership.

That’s why I wrote this ebook.

The Anatomy of Sales isn’t about becoming pushy or "salesy." It’s about ethically guiding patients toward the best version of themselves—through the care only you can provide.

It’s about understanding the psychology of decision-making and using simple tools like transparency, pre-framing, and trust-building language to lower resistance and increase starts.

Inside, you'll learn how to:

Speak to what patients really need (and fear)

Present fees without triggering defense mechanisms

Frame the consultation so the patient feels in control

Turn same-day starts into a natural, welcome outcome

Train your team to become ethical influencers

You became an orthodontist to change lives. This book will show you how to help more people say “yes” to that transformation—without compromising your values.

Let’s help more patients choose care they can trust.

Join The Top Practices Who Are Following Our Strategies

What You'll Learn

INSIDE THE ANATOMY OF SALES

PATIENT PSYCHOLOGY

Understand what really drives decisions—and hesitation.

GUARD DISARMAMENT

Learn subtle language patterns that reduce resistance.

TRUST-BASED COMMUNICATION

Use empathy, not pressure, to guide conversations.

THE 5-MINUTE FEE CLOSE

Skip the sticker shock—get more same-day starts.

Stop losing patients to poor providers. Influence with integrity and help more people say “yes” to the care they need.

Ready to reframe sales and serve at scale?

Includes These Free

BONUS RESOURCES

Treatment Coordinator Tips

“Guard Disarmament” Language Map

Sealing the Commitment for Same-Day Starts

Ideas for Team Incentives

This Isn't Theory...

IT'S WORKING FOR OTHER PRACTICES RIGHT NOW

REFRAME SALES & SERVE AT SCALE

Download your copy of The Anatomy of Sales and access the most actionable strategic frameworks in the industry.

In case you’re one of those people who skips to the bottom as soon as you open a page...

WHY AM I GIVING THIS AWAY FOR FREE?

No catch. No hidden fees. No fine print. There’s no commitment, no obligation, and no sneaky upsells. Just a proven playbook packed with strategies that have helped the fastest-growing practices scale — without working harder or burning out.

MY GOAL WITH THIS EBOOK IS TO CREATE A RELATIONSHIP.

Once you sit down with this material and start seeing results, there’s a good chance you’ll come back to us when you're ready for the next level of growth. But whether you choose to work with us down the road or not, you win.

You get the strategy, you get the results, and you risk absolutely nothing.

THIS IS NOT FOR YOU IF...

YOU ARE NOT A DOCTOR OR DON'T ALREADY OWN A PRACTICE

YOU ARE NOT COMMITTED TO A GROWTH MINDSET

YOU'RE A SCAM ARTIST OR DON'T GENUINELY HELP PEOPLE YOU WORK WITH

If you're a growth-minded orthodontist who wants to build a thriving, high-integrity practice—where the right patients say “yes” more often and treatment starts happen with less resistance—then grab this playbook now before access closes.

This is the exact framework used by some of the fastest-growing orthodontic practices to ethically increase starts, simplify the sales conversation, and create more production and freedom—without ever feeling pushy or compromising your values.

THE CHOICE IS YOURS...

Keep doing what you’re doing, hoping for different results.

Grab this FREE ebook, implement the framework, and start growing.

Claim your free copy of The Anatomy of Sales

and start helping more patients say “yes” to the care they deserve—without compromising your ethics.

Earnings and income statements made by HIP Creative, PracticeBeacon, or any of our representatives, clients, or partners are aspirational statements of your potential. These results are not typical, and we do not guarantee that you will achieve the same outcomes. Your results will vary based on numerous factors including your personal effort, business acumen, experience, and market conditions.

HIP Creative, Inc., its employees, and its partners are not responsible for your decisions or actions. You are solely accountable for how you use our content, training, or services. Always perform your own due diligence before making any business or financial decisions.

If you have questions about our programs, methods, or services, please contact us. We’re happy to explore whether our approach aligns with your goals.