Get The Game-Changing Playbook To
The Proven Strategies We're Using To Help Practices Like Yours Double Their Revenue While Reducing Stress & Maximizing Efficiency
How to Quickly (and Efficiently)
PROFIT MORE BY MANAGING LESS
From the marketing mind of Luke Infinger
PENSACOLA, FL
Dear Practice Owner,
If you're like me, you’re always looking for ways to scale and grow. But let's get real. You can't run a booming practice and manage a multimillion-dollar company all by yourself. It's just not doable.
You didn’t go to school to run a business. You want to change lives by creating beautiful, confident smiles. But if your schedule is maxed out, your team relies on you for every decision, and your growth has stalled, then you already know:
More hard work isn't the answer
You need a better system
You need a practice that runs without depending on you 24/7
The difference between practices stuck at $1.2M and the ones breaking $3M+?
Operations...
You need a solid leadership team that buys in and hustles to make things happen. At the top of this squad is your COO — the person who will take your vision, believe in it, and weave it into the daily grind of your practice.
Imagine adding $2M-$3M in production while expanding seamlessly into new locations — without the headaches.
Today, I'll show you how that's possible.
Join Top Practices Following This Playbook...
THE PRACTICES I WORK WITH HAVE BEEN OPTIMIZING, SCALING, AND PROFITING FROM THIS FRAMEWORK FOR YEARS...
You can create UNSTOPPABLE growth and stability in your practice, even in the face of industry challenges and market shifts.
This isn’t another generic business book — it’s a battle-tested playbook for doctors who want to build a highly profitable, scalable practice that doesn't depend on them.
Inside this book, you'll discover how to:
ESTABLISH CLARITY
In Your Vision
DISCOVER THE INTEGRATOR
Of Your Core Values
CREATE A CULTURE
That Attracts The Right Team
POSITION YOURSELF
For Expansion
SHIFT YOUR MINDSET
To Become Growth-Oriented
TRACK & MEASURE
Your Growth
It sounds simple, but it took 10+ years of testing, optimizing, and MILLIONS of dollars to create the strategies in this book.
The doctors I work with are PROFITING from these million-dollar lessons now more than ever. AND they’re booking more new patients than ever before because of a key shift in the way they run their practice.
What you’ll find in this book are the exact methodologies and strategies I'm using to help practices scale predictably and profitably. Further down, I'll share the stories from doctors like you and how I'm consistently helping practices streamline operations to grow like never before.
Ready to get started?
Can I Show You How To Master The Playbook To
MAKE YOUR PRACTICE SCALABLE?
Right now, some of the most successful orthodontists — those who consistently scale beyond $3M in revenue — aren’t working harder or seeing more patients. Instead, they’ve mastered a repeatable system that allows their practice to grow without relying solely on them.
THEY KNOW HOW TO ANSWER THIS QUESTION...
"HOW DO I BUILD A PRACTICE THAT THRIVES WITHOUT ME MANAGING EVERY DETAIL?"
Most orthodontists get stuck running their practice instead of leading it. They spend too much time putting out fires — handling staff issues, managing cash flow, and dealing with office inefficiencies — when they should be focusing on patient care and growth.
A COMMON QUESTION I HEAR FROM DOCTORS...
"WHY SHOULD I PRIORITIZE OPERATIONS INSTEAD OF JUST GETTING MORE NEW PATIENTS?"
Cathy Truett, founder of Chick-fl-A, famously said, "If we get better, our customers will demand we get bigger."
New patients alone won’t fix staff turnover, cash flow inconsistencies, or inefficiencies that kill profitability. The orthodontists who experience consistent growth have installed an operating system — one that removes bottlenecks, empowers their team, and allows them to focus on what they do best: treating patients.
BUT HERE'S WHERE THINGS GET EXCITING...
By hiring the right people (including a COO to run daily operations) and implementing proven systems, you create a scalable model where growth isn’t dependent on you doing everything.
DOES THIS SOUND LIKE YOU?
You want to grow, but you're already stretched too thin
You’re the bottleneck — your team relies on you for everything
You feel stuck in operations when you should be focusing on strategy
You want freedom to step back and focus on big-picture growth
You know there’s a better way — you just need the right system
It’s not about working harder. It’s about building a practice that runs efficiently, grows profitably, and gives you freedom.
TAKE CONTROL OF YOUR GROWTH BY UNLOCKING THE 8 STRATEGIES IN THIS BOOK
Strategy #1
BECOMING THE VISIONARY
If you’re the only one driving growth, your practice will never scale
How to shift your role from technician to CEO of your business
The 10-year vision framework used by the most successful orthodontists
Strategy #2
HIRING THE COO
You cannot scale alone (who you need by your side)
The COO role explained — what they do and why top orthodontists have one
Whether to promote from within or hire externally (and how to know)
Strategy #3
STRUCTURING YOUR PRACTICE
The $3M, $5M, and $10M+ practice structure
Who you need on your team and when to hire them
How to free yourself from daily operations and focus on the bigger picture
Strategy #4
CREATING A HEALTHY BRAND & CULTURE
Your brand is not your logo — it’s the experience you create
The 3-step framework for building a practice that people talk about
How to create a culture that keeps your team and patients loyal
Strategy #5
HIRING & KEEPING THE RIGHT TEAM
Why your practice will only grow as fast as your team allows
How to attract, hire, and retain the best people
Compensation and incentive model that makes everyone feel like an owner
Strategy #6
TRACKING & MEASURING GROWTH
The metrics that matter most (and the ones that don’t)
The weekly and monthly reports that drive consistent growth
Tools like Gaidge and PowerBI — how to use them to stay ahead
Strategy #7
POSITIONING FOR SATELLITE LOCATIONS
The 4 must-haves before even thinking about another office
How to avoid the #1 mistake that causes satellites to fail
What the most successful orthodontists do to expand profitably
Strategy #8
ADOPTING A GROWTH MINDSET
Lifestyle Practice vs. Scalable Practice — which one is right for you
How to future-proof your practice and create long-term security
The final steps to put this book into action and scale now
If I Still Have Your Attention...
THERE'S SOMETHING I NEED TO TELL YOU
You’re still here, which tells me one thing — you’re serious about transforming your orthodontic practice.
I’ll be straight with you: I was hesitant about giving away this playbook for free.
HERE'S WHY...
It’s the exact system used by the fastest-growing orthodontic practices. This isn’t theory — it’s tested, proven, and currently driving record-breaking growth for the top 1% of orthodontists.
The results are industry-leading. The strategies inside this book have helped practices double, even triple their revenue without adding more stress or working longer hours.
Once you implement these strategies, you might not need as much help from us later. If you get this playbook, apply it, and start seeing massive growth, you might not feel the need to invest in our marketing services down the road.
BUT I DON'T CARE ABOUT THAT RIGHT NOW BECAUSE I KNOW ONE THING: YOU CAN NEVER ADD TOO MUCH VALUE TO PEOPLE.
If you get this playbook, actually read it, implement what’s inside, and use the templates and strategies as laid out, your practice will grow, your revenue will increase, and you won’t have to work harder to make it happen.
You’re going to look back and think, “This was exactly what I needed.”
My guess? You’ll be even more likely to go all in and let us help you scale even faster.
But either way, you win — and that’s what matters most to me.
Hear What Other Doctors Had To Say
WHEN THEY USED THIS PLAYBOOK TO SCALE THEIR PRACTICE
In case you’re one of those people who skips to the bottom as soon as you open a page...
WHY AM I GIVING THIS AWAY FOR FREE?
No catch. No hidden fees. No fine print. There’s no commitment, no obligation, and no sneaky upsells. Just a proven playbook packed with strategies that have helped the fastest-growing orthodontic practices scale — without working harder or burning out.
MY GOAL WITH THIS BOOK IS TO CREATE A RELATIONSHIP.
Once you sit down with this material and start seeing results, there’s a good chance you’ll come back to us when you're ready for the next level of growth. That’s exactly how many of the top-producing orthodontists we work with started — they implemented, saw massive success, and then partnered with us to go even bigger.
But whether you choose to work with us down the road or not, you win. You get the strategy, you get the results, and you risk absolutely nothing.
THIS IS NOT FOR YOU IF...
YOU ARE NOT A DOCTOR OR DON'T ALREADY OWN A PRACTICE
YOU ARE NOT COMMITTED TO A GROWTH MINDSET
YOU'RE A SCAM ARTIST OR DON'T GENUINELY HELP PEOPLE YOU WORK WITH
If you’re a growth-minded orthodontist who wants to build a highly profitable, thriving practice — with the right patients coming in consistently and effortlessly — then grab this playbook right now before we close access.
This is the exact system used by some of the fastest-scaling orthodontic practices to increase production, streamline operations, and create financial freedom without adding more stress.
THE CHOICE IS YOURS...
Keep doing what you’re doing, hoping for different results.
Grab this FREE book, implement the framework, and start scaling.
Get your free copy of The Scalable Practice and start transforming your practice today!
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